In his book “Small is Beautiful”, the world famous economist E.F.Schumacher wrote: “In the excitement over the unfolding of his scientific and technical powers, modern man has built a system of production that ravishes nature and a type of society that mutilates man. If only there were more and more wealth, everything else, it is thought, would fall in place. Money is considered to be all powerful; if it could not actually buy non-material values, such as justice, harmony, beauty or even health, it could circumvent the need for them or compensate for their lost.”

The industrial consumer system is a greedy system. Its advertising convinces people that money can buy atmosphere and quality of life. It is not true! Money can buy consumer products, but not love, passion, harmony or happiness. Our modern built environment is clear evidence of our modern industrialized consumer society’s ignorance.

Frenus Rörich believes in old fashioned erotic architecture.